Seoul, South Korea — Global K-Pop sensation TWICE is set to dominate playlists once again as they tease their latest track, “Head Shoulders Knees Toes,” ahead of the release of their upcoming 4th EP, Play Hard.

The teaser dropped on September 22, sending ONCE (TWICE’s fandom) into a frenzy on social media. Fans quickly trended hashtags like #TWICEPlayHard and #HSKTChallenge, speculating that the track could spark another viral dance craze similar to their earlier hits. (ABS-CBN)

A Fresh Concept

While TWICE is known for their bright, catchy tunes, teasers hint that Play Hard may carry a playful but edgier vibe, blending their signature pop energy with a modern twist. “Head Shoulders Knees Toes” is rumored to feature a bold choreography that highlights each member’s strengths, continuing the group’s legacy of delivering memorable visuals and performances.

Hype Building Ahead of Release

The group’s label, JYP Entertainment, confirmed that Play Hard will include multiple tracks showcasing diverse genres, promising fans “a complete TWICE experience.” The full EP is expected to drop this October, with promotions lined up in both Korea and international stages.

Fans Can’t Wait

On Twitter (X), fans shared clips of themselves already mimicking snippets of the dance seen in the teaser. One fan wrote, “TWICE always knows how to make us dance — ‘Head Shoulders Knees Toes’ is going to be another anthem!”

With TWICE’s proven record of chart-topping hits and viral performances, expectations are high that Play Hard will cement their position as one of K-Pop’s leading global acts.